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Salesforce Insights in 5 MinutesIssue #198For architects

Salesforce Experience Cloud 50K User Limit: Architecture Lessons from a 200K E-Commerce Portal

Building an Experience Cloud portal for a few thousand users is easy - but scaling to 200,000 customers is a whole different game. During a real e-commerce deployment using Person Accounts and Customer Community Plus Login, a hidden 50,000 account-ownership limit blocked onboarding after the site was already live in production. Salesforce Support couldn't raise the cap, forcing a rethink of the entire architecture. This raises a big question: how do you scale Experience Cloud past that role and ownership bottleneck? This piece digs into the limits, possible fixes, and the key architectural calls you need to make before launching a large customer portal.

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