Salesforce news
The best of the Salesforce ecosystem, filtered for you every week by Grzegorz Skaruz, plus the articles the ORGanizer community suggests. Vote for what matters to you and say what you think of it.
Articles
25 articles · page 2 of 2
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ORGanizer pick
Identify the persona and their jobs to be done: Build Agentforce AI Agent Part 1
The first article in the series stresses understanding the user persona before building an AI agent. Using an Account Executive as an example, it identifies core responsibilities, KPIs and pain points, such as manual data entry and context switching. The Jobs To Be Done framework helps break down daily tasks into categories like managing accounts, opportunities and client engagement to spot automation opportunities.
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ORGanizer pick
Classify use cases by friction x impact and build agent road map: Build Agentforce AI Agent Part 2
Part two of the series explains evaluating potential AI agent tasks by friction, impact and complexity. It suggests scoring tasks to identify quick wins (high‑impact, low‑effort) versus strategic priorities (high‑value but complex), and then sequencing use cases into a phased roadmap. This approach helps organisations deliver immediate value while planning for long‑term automation.
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ORGanizer pick
How to Convert Text to Speech in Lightning Web Component
The author demonstrates how to add text‑to‑speech capabilities to a Lightning Web Component using the Web Speech API. Benefits include enhanced accessibility for visually impaired users, AI‑powered chatbots, multilingual support, voice‑enabled self‑service portals and customer education. Step‑by‑step instructions show how to implement the feature.
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ORGanizer pick
Why Dreamforce Will Be a ‘Catalyst Moment’ for Agentforce
Ahead of Dreamforce 2025, Salesforce Ben explores why the conference must prove Agentforce’s value. The article reviews adoption figures, marketing hype around generative AI, and community expectations, noting that organizations want concrete ROI from AI agents rather than buzzwords. It predicts Dreamforce will showcase real use cases and partner integrations that could boost adoption.
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ORGanizer pick
What Workflow Rules and Process Builder End of Support Means
The article clarifies that Salesforce will end support for Workflow Rules and Process Builder on December 31, 2025, but existing automations will continue to run. It urges admins to migrate to Flow and provides guidance on assessing current automations, creating migration plans, and learning Flow to ensure smooth transitions before support ends.
News in this section is curated by Grzegorz Skaruz for his weekly newsletter, Salesforce Insights in 5 Minutes. Devs, admins and architects get the full issue every Tuesday - free, no spam, unsubscribe anytime. About the newsletter